We Started with a Question

Why do most people feel intimidated by financial documents when the concepts are actually pretty straightforward? That curiosity led us to build something different—a learning space where numbers make sense.

Teaching Financial Clarity Since 2019

Real Experience, Real Teaching

We've been there. Staring at balance sheets that might as well be written in another language. Trying to understand cash flow statements while feeling completely lost. It's frustrating, especially when you know this stuff matters for career growth.

So we built firely-pulsewave in early 2019, right here in Paju. Our approach is simple—we break down financial analysis into pieces that actually stick. No jargon overload. No assumption that you already know the basics. Just clear explanations that connect to real business situations.

What started as weekend workshops for friends has grown into structured programs serving the South Korean market. And yeah, we're proud of that growth—but we haven't changed our core belief that financial literacy shouldn't feel like climbing a mountain.

Financial learning materials and workspace showing practical teaching approach

What We Actually Stand For

Honesty First

We don't promise overnight expertise. Financial analysis takes time to learn properly. We're upfront about that. Our programs span months because that's what real learning requires.

Practical Focus

Theory has its place, but our students need skills they can use. We teach with real company financials, actual case studies, and scenarios you'll encounter in business environments.

Individual Progress

Everyone comes in at different levels. Some have accounting backgrounds. Others are complete beginners. We structure our content so you can move at your own speed without feeling rushed or held back.

Who's Teaching You

Our instructors aren't just academics—they've worked in finance departments, analyzed budgets, and made recommendations that affected real business decisions. That experience shapes how they teach.

Veera Hanninen, Lead Financial Instructor

Veera Hanninen

Lead Financial Instructor

Spent eight years working in corporate finance before switching to education in 2020. Veera specializes in making complex financial metrics understandable and has a particular talent for teaching ratio analysis that actually makes sense.

Linnea Bergquist, Program Coordinator

Linnea Bergquist

Program Coordinator

Manages program structure and student progress tracking. Linnea previously worked in financial planning and brings that organizational mindset to ensuring our courses flow logically and build skills progressively.

How We Actually Teach This Stuff

Interactive financial analysis lesson materials

Start with Context

Before diving into formulas, we explain why each financial metric matters. Understanding the purpose makes the calculations way less intimidating. You'll know what you're looking for and why it matters to business decisions.

Practical financial statement analysis examples

Practice with Real Data

We use actual financial statements from public companies. This means you're working with the same complexity you'll face in real situations—not simplified textbook examples that don't prepare you for messy reality.

Questions About Our Programs?

We run structured courses starting in autumn 2025. If you want details about what we cover, how long programs run, or whether our approach fits your learning style, just reach out. We're happy to explain everything clearly.

Get In Touch